Released: Tuesday 17th May 2016 at 11:53
A SUNDERLAND university student is making his mark, after designing a brand that is to be used to celebrate the city.
University of Sunderland Graphic Design student, Liam Buckley, will become the face of Sunderland’s vibrant culture, after designing a brand that will be used throughout 2016 to celebrate the city’s talent of making often world-changing things.
Liam’s draft design proposals were shortlisted, then finally selected as part of a competition organised by National Glass Centre. The competition encouraged students to create design ideas for a new brand, ‘Made in Sunderland’, which was originally to be used to showcase local artists’ work in the Centre’s shop.
The project allowed students to experience a professional brief, giving them the platform to express their creativity and come up with a new eye-catching design.
Liam said: “The brand is based on the industrial history of the city, represented by the use of the Wearmouth Bridge and the more modern cultural side of the city which is represented by stained glass.
“The colour scheme for the brand uses the green of the bridge, which is personally an iconic landmark for me, and the blue of the sea, which represents the city’s coastal location and history with shipbuilding.
“It has also been great experience for me as it has allowed me to see that my work has been able to reach more than just the admiration of my friends and family.”
The logo has now been adopted by a city collective known as the Vibrancy Partnership – which has seen Sunderland businesses come together to position the city as a great place to live, work, study and enjoy. It will be used citywide throughout 2016. This year's theme from the 3,6,9 Vision, the economic masterplan for Sunderland, is also the new Made in Sunderland brand designed by Liam. The vision is based on significant milestones from Sunderland, with this year celebrating the 30th anniversary of Nissan’s arrival in the city.
The 'Made in Sunderland' theme will celebrate the city’s industrial and manufacturing heritage – including shipbuilding, mining and glass as well as the city’s cultural achievements such as music, art and literature.
Paul Callaghan, who is chair of the Economic Leadership Group in Sunderland, and one of the driving forces behind the 3,6,9 Vision, said: “Made in Sunderland celebrates all that Sunderland was and is; a city of innovators. From inventing lightbulbs in the past, to building the cars of the future at Nissan today, there is an innovative thread running through the fabric of this city and it’s just as strong today as it ever has been.
“To use a brand that has – quite literally – been made in Sunderland too is really what this is all about. Celebrating the people, skills and assets we have, and shining a light on them and, in turn, Sunderland itself.”
Partners from across the city are encouraged to celebrate the city’s achievements and showcase their contribution to ‘Made in Sunderland’.
Donna Barkess, Senior Lecturer, University of Sunderland said: “The new logo is fresh and contemporary and pays tribute to the heritage of the creative and manufacturing heritage embedded in Sunderland's history.
“We’re very proud that one of our students work will be used across the city by VIBE, as it reflects the high standard of work being produced by our students within the Design Centre. Liam having his initial proposal selected was just the beginning. Working with Hothouse, Liam was able to tackle the complexities of brand development and the creation of detailed brand guidelines, whilst being supported by Graham and myself. The experience has broadened Liam’s experiences and expanded his skills, and we are looking forward to seeing the brand being used throughout the city”.
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